The Amazing Spider-Man: New viral marketing spotlights Curt Connors

Sony Pictures and Marvel continue their campaign to promote their upcoming reboot of the Spider-Man film series "The Amazing Spider-Man" with two new features that center on one Dr. Curt Connors... aka The Lizard!

The Amazing Spider-Man: Oscorp Industries viral website launches

Sony Pictures and Marvel are picking up the pace with their viral marketing campaign for The Amazing Spider-Man! Marc Webb's reboot film of the Spider-Man film series is hitting theaters in July, and the studios are busy gearing up promotions by releasing several new clues and teasers, which includes this new viral website for Oscorp Industries! Those familiar with the mythos of the webslinger will know that Oscorp Industries, or Oscorp for short, is a weapons manufacturing company owned and handled by the Osborn familu, particularly one Norman Osborn... aka Spider-Man's greatest nemesis The Green Goblin!

It still remains to be seen whether or not Norman will play a pivotal role in The Amazing Spider-Man, but Curt Connors (played by Rhys Ifans) is a scientist working with the company, and he's a mentor to Peter Parker's love interest, Gwen Stacy! What secrets and role do the company have to the creation of Spider-Man and The Lizard? We just have to wait and see when The Amazing Spider-Man hits theaters! For more info, visit the Oscorp Industries website and the source post at Comic Book Movie!

The Amazing Spider-Man swings into theaters on July 3rd!

SDCC '11 Update: The Amazing Spider-Man Trailer

Right at the tip of this week's San Diego Comic Con, Sony Pictures and Marvel Entertainment have finally released the long awaited trailer for "The Amazing Spider-Man"! The reboot directed by Marc Webb stars Andrew Garfield in the titular role, with Emma Stone playing his love interest Gwen Stacy and Rhys Ifans as Dr. Curt Connors/ The Lizard! Earlier last week, Entertainment Weekly also released several photos from their new issue featuring pictures from the movie, one of them of which you can see above and the others via Superherohype. Now after a long wait, you can check out the trailer now below, as featured in You Tube!


The Amazing Spider-Man Trailer

Looks pretty slick and different from Sam Raimi's version alright. Hope this lives up to expectations next year alongside The Avengers and The Dark Knight Rises!

The AMazing Spider-Man swings into theaters on July 3, 2012!