Saturday, May 12, 2012

The Amazing Spider-Man: New viral marketing spotlights Curt Connors



Sony Pictures and Marvel continue their campaign to promote their upcoming reboot of the Spider-Man film series "The Amazing Spider-Man" with two new features that center on one Dr. Curt Connors... aka The Lizard!



The first is a couple of shots that feature a tattered lab coat... alluding to the transformation of Connors into The Lizard!


The other pic reveals a lab sampling of Reptilian DNA. Both pics are taken ala Instagram, and are featured in Comic Book Movie. Check out the hashtag "#LizardTrail" in Twitter too if you have an account!



Also revealed in the Oscorp Industries viral website is a new video featuring Rhys Ifans as Dr. Curt Connors, discussing Internship and his study on Lizards! Click the pic to check out the video!


Be sure to check out more viral marketing updates on May 14th! For more info, visit the source post at the Oscorp Industries website and Comic Book Movie!

UPDATE: A new video featurette has appeared, centering on Connors and his transformation into The Lizard! SPOILERS ABOUND on this one, so click the new pic at your own risk!


Thanks to Comic Book Movie on the update!

The Amazing Spider-Man swings into theaters on July 3!

1 comment:

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