And it's simply relaying coordinates via a broadcast system found in www.thedarkknightrises.com that shows the locations of IMAX theaters around the world.
Yes, this particular viral marketing campaign event launched by Warner Bros. is simply giving off locations worldwide where viewers can catch the 6 minute prologue of "The Dark Knight Rises". The countdown at www.operationearlybird.com has expired, and in its place is a map ala google maps that you can use in conjunction with the numbers broadcasted at www.thedarkknightrises.com to find out locations of said IMAX theaters near your area (at random though).
This is kind of a letdown as I was expecting a new theatrical trailer of TDKR instead, but I hear that one wil be premiering soon enough, and it's clocked in at the 2:06 mark. Stay tuned for more updates, and visit the sites above for more on the Viral Marketing Campaign.
The Dark Knight Rises premieres in theaters worldwide on July 20, 2012! Be sure to catch the TDKR prologue itself next week as it airs properly in 70mm IMAX screenings of Mission Impossible: Ghost Protocol!
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